From Vineyard to Runway: The Unexpected Beauty of Grape-Based Fashion

In a world where luxury often equals excess, Stella McCartney is flipping the script—proving that high fashion can be both stunning and sustainable. Since day one, her brand has operated without leather, fur, feathers, or animal skins, opting instead for innovative, cruelty-free materials that lead the future of fashion.

Her collections are built on breakthrough fabrics—think mycelium leather grown from mushrooms, biodegradable soles, grape-based leather (yes, grape waste!), and even sequins made from algae. Alongside staples like organic cotton, recycled polyester, and bio-acetate, Stella’s partnerships with biotech startups are pushing the boundaries of what sustainable fashion can look and feel like.

But her vision goes far beyond fabric. Stella is a leading voice for change—championing supply chain transparency, policy reform, and the race to net-zero emissions by 2040. From using blockchain to track materials to sourcing regenerative cotton and non-mulesed wool, every detail is curated with the planet in mind. Circularity also plays a major role, with mono-material outerwear and infinitely recyclable polyester made possible through enzyme tech.

A Star Ingredient: VEGEA

VEGEA is a sustainable vegan leather made from grape waste—skins, seeds, pulp, and stems—left over from winemaking in Northern Italy, combined with natural fibers and water-based polyurethane to create a durable, eco-friendly material without toxic chemicals. The partnership between Stella McCartney and Veuve Clicquot transforms grape and cork waste from Veuve Clicquot’s vineyards into luxury vegan handbags, shoes, and accessories, reflecting their shared commitment to sustainability and innovation by producing items with significantly lower environmental impact, showcased in Stella McCartney’s 2024 Paris Fashion Week collection.

Two standout pieces using VEGEA:

The Ryder Bag: Reimagined for Summer 2025, this sculptural, hand-woven bag channels the grace and strength of Stella’s favorite animal—the horse. Stylish, practical, and entirely vegan.

The Falabella Micro Tote: Small but iconic, this bag is made from knurled vegan Shaggy Deer fabric with recycled linings and Stella’s signature chain. A chic nod to sustainability.

Stella McCartney isn’t just making fashion greener—she’s making it smarter, kinder, and cooler. 

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